Data Archive

The Southern Focus Poll

Southerners tend to slip through the cracks between state surveys, which are unreliable for generalizing to the region and national sample surveys, which usually contain too few Southerners to allow detailed examination. And few surveys routinely include questions specifically about the South. To remedy this situation, the Institute and the Center for the Study of the American South sponsored the Southern Focus Poll from 1992 to 2001. During this period a random sample of approximately 800 adult Southerners (residents of the states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, and Virginia) and 400 non-Southerners were interviewed by telephone. They were asked questions about economic conditions in their communities; cultural issues such as Southern accent, the Confederate flag and Dixie race relations; feelings toward migrants to the South; and characteristics of southerners vs. northerners.

Southern Focus Poll questions and results can be searched using the Institute's Data Catalog, and data from the poll can be easily downloaded.

Frequency and crosstabulation reports from all Southern Focus Polls are available as PDF documents. These reports are also listed in the catalog record for each survey and can be downloaded from there. For more information, contact Jonathan Crabtree at odumarchive@unc.edu or 919-428-6112.